PRODUCT DATA AND CONTENT AUTOMATION SOLUTIONS BUILT FOR  DISTRIBUTION

Our products and services help distributors of all sizes compete with other channels by streamlining internal operations and helping to sell more products. Receiving accurate, robust product content and data in the format you need minimizes error-prone data entry tasks and helps to structure your e-commerce site so your customers can find the products they need faster.

~72 % OF ELECTRICAL WHOLESALING’S TOP 150 DISTRIBUTORS DO BUSINESS WITH IDEA

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Product Data and Content Automation Solutions for Distributors

Meet your customers’ growing demand for data and gain a competitive edge in the digital marketplace with our technology products and services built specifically to address distributors' challenges.

Flagship Products

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IDEA Connector Data Syndication

Automatically receive manufacturer-authorized transactional and marketing product content from 1000+ brands with an IDEA Connector subscription.

  • Unlimited attributes, 500+ fields, and rich content provide the information customers need to buy with confidence
  • Sync data to ERP systems, e-commerce platforms, PIM systems, and more — from a single source
  • Minimize errors by receiving data validated to industry standards and communicating directly with manufacturers
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IDEA Exchange Electronic Data Interchange

Powered by industry-leading VAN service providers and an expert support team, IDEA Exchange is your custom solution for automating transactions.

  • Reduce ordering costs and data errors 50–90% 
  • Work with our team to design a solution that works with your budget
  • Easy, seamless integration of user-friendly platform
  • Experienced with distributors' needs and trading partner connections

Professional Services

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IDEA Pro Data Services

Transform product content into a powerful sales tool by trusting our experienced Pro Data Services team to organize and enrich product data from IDEA Connector or your preferred data management system. 

  • Data quality analysis, data cleanse, and content gap fill services
  • Taxonomy development and enrichment
  • Our experienced team provides one-time, on-demand, or ongoing support
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IDEA Exchange B2B Managed Services

Reap the benefits of automated document exchange without the software costs and staffing challenges of running EDI in-house by partnering with our expert team.

  • Save up to $45K on EDI mapping software by outsourcing to IDEA
  • 24/5 or 24/7 support options with root cause analysis guaranteed in 72 hours
  • Faster trading partner onboarding — even with unique requirements

IDEA Ecosystem Services

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IDEA OrdrTrak Centralized Portal

In partnership with TradeTech Solutions and powered by IDEA Connector product data, IDEA OrdrTrak is a centralized order tracking portal for the entire supply chain to receive status updates in real-time without making time-consuming calls or sending a slew of emails.

  • Many-to-many connection service
  • Distributors can find accurate product and ordering information in a single source
  • Connects the supply chain:  manufacturers, manufacturer representatives, and contractors
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IDEA Data Whispers

Data Whispers turns your sales data into instant, actionable insights—no BI dashboards, manual analysis, or IT projects required.

  • Simplify Data Interpretation: convert intricate analytics into actionable insights
  • Enhance Sales Performance: utilize account-specific playbooks to focus efforts
  • Decrease Operational Costs: prioritize opportunities and access key sales facts
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IDEA Volumetrics Weight & Dimensional Data

You need reliable, automated access to cubic dimension data to calculate accurate shipping costs during checkout, design efficient  warehouses, and offset the rising costs of inbound freight and fuel.

  • Be a part of the industry effort to collect crucial weights and dimensions product data.
  • Gain a competitive edge accessing key information they need to sell and transport your products
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IDEA X-Check

X-Check is the most comprehensive product relationship database in the electrical industry, featuring cross references, product recommendations, and product keywords.

  • Gain seamless integration with myriad ERP and e-commerce systems
  • Sell alternative products online with the same fit, form, and function
  • Provide customers instant recommendations without involving your sales or customer service teams
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Enable Rebate Management

Create, track, and execute rebate agreements instantly — with no data migration — using the first and only rebate management software company to integrate with IDEA Connector.

  • Manage direct and indirect rebates, special pricing agreements (SPAs), and promotions in a single cloud-based solution for rebate management
  • Save staff resources with consistent, manufacturer-supplied product data from IDEA
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IDEA Insight Product Content Auditing

Audit your product content for completeness and gain optimized site search. This enables you to make improvements to online product listings quickly and more efficiently, which can have an immediate impact on online sales. 

  • Maintain accurate, complete product content with keywords
  • Identify content gaps and scorecard trading partners
  • Gain competitive analysis
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IDEA Fusion SQL Database Tool

Manage, normalize, and analyze multiple product data feeds from a single SQL database to share information quickly and securely throughout your organization.

  • Automated, nightly IDEA Connector product data updates coupled with SQL speed powers faster, more accurate reporting
  • Populate ERP systems, e-commerce and websites, and marketing materials from a single database
  • Custom-built, configurable SQL database in just 4–6 weeks

What Distributors Have to Say

About the Value of IDEA 

“As we have all progressed on our digital journey, we’ve needed more enriched data to service our customers on our websites. As an independent company, we don't have the resources of an Amazon. Yet, IDEA allows our distribution community to pool our resources and have a product data tool that each of us individually can take advantage of to grow our businesses digitally.” LARRY STERN,
President,
Standard Electric Supply
“The quality and structure of data is going to drive future business. It’s one of the most critical things for our industry, and the IDEA Connector is on the strongest path.” SHEILA HERNANDEZ,
VP, Marketing and Supplier Relations,
Summit Electric Supply
“As a distributor, we need a single source of truth for product data. By IDEA’s HDM being able to ingest manufacturers’ data in multiple formats and then streamlining what we syndicate to our customers into a single format, we can provide a more meaningful search experience for our customers. That's ultimately the bread and butter of a digital experience for our customers.” CECILIA MADDEN,
Corporate Director of Marketing & Digital Technology,
McNaughton-McKay Electric Company

Ready to create the data and content solution that meets your needs?

Complete the form below and a member of our best-in-class customer support team will help design the solution that addresses your unique challenges and budget.
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